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Posts Tagged ‘vision’

Miliband Wordsearch

In Economy, Events, Home Affairs, Ideology, Party politics on January 10, 2012 at 2:56 pm

By polarii for The Daily Soapbox – @polar_ii

Here’s a ‘wordgram’ from Guido Fawkes of Ed Miliband’s set piece on the economy. The bigger the word, the more times Miliband said it. What words are missing that should be there?

1) Squeezed Middle

Yes, Miliband’s definition of ‘middle’, which encompasses 95% of the population, is probably a bit off. But the idea has legs. Most people (unsurprisingly) consider themselves average in terms of income, so talking about ‘the squeezed middle’ enables a large number of people to identify with Labour’s message. Since most people (according to polling) think the cuts are unfair, this idea is one that Labour can make easy headway in pursuing. Miliband has particular reason to pursue it because it was his initial idea.

2) Producer v Predator

Again, a Miliband theme which has some potential. People are clearly in favour of companies that ‘contribute’ to the economy and against those that ‘strip’ it. Again, let’s ignore difficulties in defining which companies are goodies and which baddies; it’s an idea that people makes people say “Ed’s on my side” and “Ed want an economically and morally healthy economy”. No gold in this speech however, as ‘Kremlinology’ (one mention during Q&A) gets a look in ahead of ‘predator’ (no mentions).

3) Vision

The word doesn’t need to be ‘vision’; it could equally be ‘goal’ or ‘future’ or ‘plan’ or even ‘hope’. Miliband does have some good points on the ‘fairness’ theme, but these will ultimately not carry home when the public thinks the cuts are necessary (see link above) and Labour is not really offering a detailed plan, nor offering a vision of where the future of the country lies. The lack of vision is the most important factor, I think, in why the Labour party seems so ethereal. It is concerned more about the future of Labour than the future of the country. This is particularly brought home by a recent BBC headline: Miliband has ‘a clear plan for the Labour Party‘ – he is focussed on the party not on the country. It’s not an inspiring or winning strategy.

Miliband needs to risk something beyond the bland, managerial pitch (the words here are certainly managerially bland) and go for a full-on idealistic vision. At this stage, it doesn’t matter that the rhetoric – whether on Squeezed Middle, Producer v Predator or a vision statement – doesn’t quite correlate with specific policies or even reality. Ed Miliband needs to do more than capture our attention. He needs to capture our imagination.

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